Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Content
Avoid using spammy content in your subject lines, such as excessive punctuation (!!!) or writing in ALL CAPS, as these can trigger filters or discourage recipients from opening your email.
Make sure your emails include meaningful text content—do not send messages that consist of a single image, as spam filters cannot interpret the content and recipients may miss important information.
It's also a good idea to maintain a healthy balance of text and images, use clear and professional language, and avoid overly aggressive marketing phrases (e.g. "Buy Now!" or "Act Immediately!"). Ensuring your content is relevant, authentic, and well-formatted improves deliverability and builds trust with your audience.
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