Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Content
#22
Engagement
Encourage genuine engagement from your recipients. Modern email systems often track whether recipients open, read, or click within messages. If your emails are consistently ignored, deleted quickly, or marked as spam, they may be treated as unwanted in the future.
To improve engagement, send relevant, useful, and clearly written content. Avoid sending too frequently, and encourage replies and interaction.
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