Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Include Address / Contact Information
Many email regulations require clear sender identification, often including a valid physical mailing address.
CAN-SPAM Act (USA): Mandates inclusion of a valid physical postal address in every commercial email.
CASL (Canada): Requires a physical address plus additional contact information (such as a phone number, email or web address) that remains valid for at least 60 days after sending.
GDPR and ePrivacy Directive (EU / UK): While they don't explicitly require a physical address, they obligate senders to clearly identify themselves and provide contact details sufficient for recipients to exercise their rights (such as withdrawal of consent or data access requests).
Best practice is to always display a registered physical address (street, city, postal code, country). Provide direct contact options (reply-to email, phone number, or support URL).
Place this information in the footer of every message in a readable, accessible format. This transparency signals legitimacy to mailbox providers and recipients alike, reduces spam complaints, and ensures compliance across multiple jurisdictions.
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