Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Monitor
Sign up for accounts with major providers like Microsoft and Google so you can test whether your emails are reaching the inbox rather than the spam folder. Regularly sending test messages to these accounts allows you to monitor subject lines, content, authentication results, and formatting from the perspective of a real recipient.
Keeping a few test accounts at different providers also helps you quickly diagnose deliverability issues if they arise, since some problems may affect only specific providers. It's good practice to check both desktop and mobile apps, as rendering and filtering can vary. In addition, you can use these accounts to subscribe to your own mailing lists and verify that the opt-in, confirmation, and unsubscribe processes work as expected.