Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Personalize
Rather than sending the exact same email to every recipient, personalize the content where possible. Even small changes, such as addressing the recipient by name, referencing their past interactions, or tailoring offers to their interests, can improve engagement.
Showing content that is more relevant to each recipient not only increases open and click-through rates but also reduces the risk of spam filters flagging identical bulk messages.
Where possible, use segmentation to group recipients by behavior, preferences, or demographics, and send them content that fits their profile. This makes your messages feel more valuable and trustworthy to both recipients and filtering systems.
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