Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Purchased Lists
The use of purchased mailing lists presents significant compliance and reputational risks. Addresses included may not reflect valid opt-in consent, and in some cases may have been harvested from websites in contravention of data protection principles.
Sending to such lists can undermine domain and IP reputation, elevate spam complaint and bounce rates, and result in blocking or blacklisting by mailbox providers. Organizations are strongly advised to rely solely on organically acquired, permission-based subscription lists to ensure compliance and preserve deliverability.