Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Safe Sender
To help recipients recognize your messages, always send from the same domain they originally signed up with. Consistency builds trust and reduces the chance of your emails being mistaken for phishing or unwanted mail. Avoid frequently changing sender address / domains, as this can confuse subscribers and harm deliverability.
Encourage your recipients to add your sending address to their address book or “safe sender” list. This increases the likelihood of your messages reaching the inbox instead of being filtered. You can also remind them during signup or in welcome emails, and provide simple instructions for the most common email providers.