Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Send Consistently
Mailbox providers generally favor consistent traffic patterns over irregular, high-volume bursts. Concentrating transmission activity into one or two days per month may trigger anomaly detection systems, which can interpret such spikes as indicators of compromise or unsolicited activity.
To mitigate this risk, organizations should implement scheduling practices that distribute outbound traffic more evenly, gradually ramping up sending volume when initiating new campaigns or IP/domain usage. This phased approach allows reputation systems to adjust and recognize the traffic as legitimate. Once an appropriate baseline has been established, maintaining consistent sending patterns is key to promoting reputation stability and improving the likelihood of sustained inbox placement.
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