Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Use Own Domain
You should always send email from your own domain rather than a free address, as it looks more professional, builds trust, and gives you full control over authentication and reputation.
Free domains like Gmail or Yahoo may strictly enforce DMARC policies that block third-party servers from sending on their behalf, meaning messages you send using @gmail.com from your own web host are often rejected or marked as spam.
Using an address @your-domain-name.com lets you configure SPF, DKIM, and DMARC records correctly, build a positive sending reputation, and present a consistent, professional identity. It also ensures long-term deliverability, as your domain’s reputation and branding remain fully under your control instead of relying on the policies of a free provider.
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