Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Content
Engagement
Organizations should actively encourage genuine and sustained engagement from recipients as a core component of responsible email communication. Modern mailbox providers continuously evaluate how recipients interact with messages, including whether... [more]
Content
Content
All outbound email content should be developed in accordance with professional communication, accessibility, and deliverability best practices. Message composition plays a significant role in how mailbox providers and recipients evaluate... [more]
Content
Personalize
Organizations should personalize email communications wherever feasible rather than sending identical messages to all recipients. Even modest levels of personalization — such as addressing recipients by name, referencing previous interactions,... [more]
Content
Include Address / Contact Information
All outbound email communications must clearly identify the sending organization and provide accessible contact information. Transparent sender identification is a core requirement of email regulations in many jurisdictions and is... [more]
Content
Unsubscribe
All outbound email communications must include a clear, visible, and easy-to-use unsubscribe mechanism. Recipients must be able to opt out of future communications quickly and without unnecessary barriers. The unsubscribe... [more]