Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Engagement
Encourage genuine engagement from your recipients. Modern email systems often track whether recipients open, read, or click within messages. If your emails are consistently ignored, deleted quickly, or marked as... [more]
Content
Avoid using spammy content in your subject lines, such as excessive punctuation (!!!) or writing in ALL CAPS, as these can trigger filters or discourage recipients from opening your email.... [more]
Personalize
Rather than sending the exact same email to every recipient, personalize the content where possible. Even small changes, such as addressing the recipient by name, referencing their past interactions, or... [more]
Include Address / Contact Information
Many email regulations require clear sender identification, often including a valid physical mailing address. CAN-SPAM Act (USA): Mandates inclusion of a valid physical postal address in every commercial email. CASL... [more]
Unsubscribe
Always include a clear and easy-to-use unsubscribe option in the body of your emails. The process should require no more than a single click, without forcing the recipient to log... [more]