Email list maintenance tips

The use of purchased or third-party mailing lists presents substantial legal, operational, and reputational risks for any organization engaging in email communications. Recipients on such lists have typically not provided... [more]

Organizations should only send email communications to individuals who have explicitly requested and consented to receive them. All subscription mechanisms should be designed to ensure that recipients both understand what... [more]

Maintaining a high-quality, up-to-date mailing list is essential for ensuring regulatory compliance, protecting sender reputation, and maximizing the effectiveness of email communications. Organizations should actively manage subscriber engagement and avoid... [more]