Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
List Maintenance
Purchased Lists
The use of purchased or third-party mailing lists presents substantial legal, operational, and reputational risks for any organization engaging in email communications. Recipients on such lists have typically not provided... [more]
List Maintenance
Adding Recipients
Organizations should only send email communications to individuals who have explicitly requested and consented to receive them. All subscription mechanisms should be designed to ensure that recipients both understand what... [more]
List Maintenance
List Quality
Maintaining a high-quality, up-to-date mailing list is essential for ensuring regulatory compliance, protecting sender reputation, and maximizing the effectiveness of email communications. Organizations should actively manage subscriber engagement and avoid... [more]