Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Purchased Lists
The use of purchased mailing lists presents significant compliance and reputational risks. Addresses included may not reflect valid opt-in consent, and in some cases may have been harvested from websites... [more]
Adding Recipients
You should only email individuals who have explicitly opted in and expect to hear from you. Always use a confirmed (double) opt-in process: Send a single confirmation email and require... [more]
List Quality
Emailing recipients after extended periods of inactivity should be approached with caution. Best practice dictates consistent engagement, as subscribers who have not been contacted within 6–12 months may fail to... [more]