Help ensure your emails
hit the inbox
Stop guessing why your messages end up in spam. Follow this 26-point checklist to achieve technical compliance, enhanced sender reputation, and delivery success.
Monitoring
Bounces
All delivery failure notifications (“bounces”) must be monitored, classified, and managed systematically as part of ongoing list hygiene and deliverability governance. Bounce handling provides critical insight into list quality, infrastructure... [more]
Monitoring
SPAM Complaints
All spam complaints must be treated as high-priority compliance and deliverability incidents. When a recipient marks a message as spam, it generates a strong negative signal to mailbox providers and... [more]
Monitoring
Feedback Data
Organizations should actively monitor sender reputation, delivery performance, and authentication status using established mailbox provider reporting services. Enrolment in platforms such as Microsoft Smart Network Data Services (SNDS) and Google... [more]
Monitoring
Monitor
Organizations should maintain active test accounts with major mailbox providers, including Microsoft and Google, to support continuous monitoring of inbox placement, filtering behaviour, and message presentation. These accounts provide a... [more]